Author / E-E-A-T Disclosure: 

Authored by Rob Munn B. Sc., Licensed Mortgage Broker | Operating under FSRA Brokerage License #10295 and Serving Ontario Homeowners Since 1985.

TOPICS: Ontario Reverse Mortgage Master Guide

Privacy Policy

Effective Date: November 13, 2026

Last Updated: November 13, 2026

Genesis Associates Ltd., operating as Genesis Reverse Mortgages (“Genesis,” “we,” “us,” or “our”), is committed to protecting the privacy, confidentiality, and security of the personal information entrusted to us. Because we operate as a licensed mortgage brokerage in Ontario (FSRA License #10295) and British Columbia (BCFSA License #MBX611010), this Privacy Policy has been prepared in compliance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), British Columbia’s Personal Information Protection Act (BC PIPA), and all applicable provincial mortgage brokerage regulations.

1. Accountability & Privacy Officer

Genesis is responsible for all personal information under its control, including information transferred to third-party service providers or lenders for processing. We have designated a Privacy Officer to oversee our compliance with this policy and applicable privacy laws.

Privacy Officer Contact Information:

Rob Munn, Principal Broker

Genesis Associates Ltd. o/a Genesis Reverse Mortgages

1676 Sir Monty’s Drive, Mississauga, ON L5N 4R4

genesisbrokers.ca

Toll-Free: 1-866-410-4740

Email: [email protected]

2. Personal Information We Collect

To provide reverse mortgage consultations, compare lending products, and process mortgage applications, we collect only the personal information necessary for the purposes identified to you. Depending on how you interact with us, this may include:

• Contact & Identification Information: Full name, date of birth (to verify age eligibility, typically 55+), mailing address, email address, telephone number, and government-issued photo identification (required for identity verification and anti-money laundering compliance).
• Property Information: Property address, estimated property value, property type, ownership/title status, property tax statements, and homeowner’s insurance details.
• Financial & Credit Information: Existing mortgage balances, secured or unsecured debt details, banking information, income/pension statements (where applicable), and credit bureau reports (obtained only with your express consent).
• Website & Technical Data: When you visit our websites (genesisbrokers.ca or genesisreversemortgages.com) or submit an online callback/estimate form, we may automatically collect limited technical data such as your IP address, browser type, device information, referring pages, and cookie preferences.

3. How We Use Your Personal Information

We use your personal information strictly for legitimate business and regulatory purposes, including:

1. Assessment & Product Comparison: Evaluating your eligibility for reverse mortgage products and comparing rates, terms, and payout structures across accredited Canadian lenders.
2. Application Processing: Preparing, submitting, and managing your reverse mortgage application with your selected lender(s), property appraisers, and independent legal counsel.
3. Client Communication: Responding to your inquiries, providing free no-obligation estimates, and keeping you updated throughout the application and funding process.
4. Legal & Regulatory Compliance: Satisfying record-keeping, anti-money laundering (FINTRAC), and licensing obligations mandated by the Financial Services Regulatory Authority of Ontario (FSRA) and the BC Financial Services Authority (BCFSA).
5. Website Improvement: Analyzing aggregated, non-identifiable website traffic to improve user experience and service delivery.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Consent

We obtain your knowledge and consent before or at the time we collect, use, or disclose your personal information, except where permitted or required by law.

• Express Consent: When you submit an application, authorize a credit check, or ask us to share your file with prospective lenders, we obtain your explicit written or electronic consent.
• Implied Consent: When you submit a contact form or request a callback, your consent is implied for us to respond to your inquiry.
• Withdrawing Consent: You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Please note that withdrawing consent may prevent us from arranging or servicing a mortgage on your behalf.

5. Disclosure of Personal Information

We share your personal information only on a strict “need-to-know” basis with parties involved in evaluating, underwriting, or closing your mortgage transaction, including:

• Lenders & Financial Institutions: Banks, trust companies, and reverse mortgage lenders (such as HomeEquity Bank / CHIP Reverse Mortgage, Equitable Bank, etc.) to obtain quotes, approvals, and funding.
• Transaction Partners: Licensed property appraisers, title insurers, credit reporting agencies, and your designated real estate lawyer providing Independent Legal Advice (ILA).
• Service Providers: Secure mortgage origination software platforms, encrypted document portals, and IT hosting providers bound by strict contractual confidentiality obligations.
• Regulators & Authorities: FSRA, BCFSA, FINTRAC, law enforcement, or government agencies when required by law, court order, or regulatory audit.

Some third-party technology or cloud service providers may store or process data outside of Canada (such as in the United States). While outside Canada, personal information may be subject to the laws of those jurisdictions.

6. Safeguards & Data Retention

• Security Safeguards: We protect personal information against loss, theft, unauthorized access, disclosure, or modification using physical, organizational, and technological safeguards. These include encrypted communications, password-protected and access-controlled systems, secure document disposal, and staff confidentiality training.
• Retention: We retain your personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with mandatory statutory retention periods (typically a minimum of 5 to 7 years under provincial mortgage brokerage and FINTRAC regulations). Once no longer required, records are securely destroyed or permanently anonymized.

7. Your Privacy Rights

Under PIPEDA and BC PIPA, you have the right to:

• Access Your Information: Request confirmation of whether we hold personal information about you and receive a copy of that information.
• Request Corrections: Ask us to correct any inaccurate, incomplete, or outdated personal information in our records.Mortgage Professionals Canada
• Inquire or Complain: Raise questions or concerns regarding our privacy practices with our Privacy Officer.

To exercise any of these rights, please submit a written request to our Privacy Officer using the contact details in Section 1. We will respond within 30 calendar days. If you are not satisfied with our response, you have the right to contact the Office of the Privacy Commissioner of Canada (OPC) or the Office of the Information and Privacy Commissioner for British Columbia (OIPC BC).

8. Cookies & Third-Party Links

Our website may use cookies and standard analytics tools to ensure proper functionality and understand visitor engagement. You can disable cookies through your browser settings, though some site features may not function optimally. Our website may also contain links to external sites (such as government agencies or lender portals); we are not responsible for the privacy practices of third-party websites.

9. Updates to This Policy

We review and update this Privacy Policy periodically to reflect changes in our operations, technology, or Canadian privacy laws. Any updates will be posted on our website with a revised “Last Updated” date.